| (2) Julie Cruz, An Online Food Fight, Big Apple-Style http://www.businessweek.com/arti ... s-online-food-fight
 ("FreshDirect doesn’t take issue with a newspaper report that its drivers amassed $600,000 in parking tickets during the company’s first two years. * * * FreshDirect’s sales hit $100 million after two years * * * its sales to about $400 million last year, according to the company")
 
 Note:
 (a) summary underneath the title in print: FreshDirect and Peapod face off over the city's well-heeled stomachs
 (b) FreshDirect
 http://en.wikipedia.org/wiki/FreshDirect
 (founded by Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry; Introduced to the New York market in 2002)
 (c)
 (i) Gruyère cheese
 http://en.wikipedia.org/wiki/Gruy%C3%A8re_cheese
 (named after the town of Gruyères in Switzerland
 (ii) Gruyères
 http://en.wikipedia.org/wiki/Gruy%C3%A8res
 (which is French spelling; a town in the canton of Fribourg in Switzerland; Gruerius, the legendary founder of Gruyères, captured a crane (in French: “grue”) and chose it as his heraldic animal inspiring the name Gruyères)
 
 (d)
 (i) Peapod
 http://en.wikipedia.org/wiki/Peapod
 (based in Skokie, Illinois; owned by Royal Ahold [which owns two main American chains, Stop & Shop and Giant Food]; founded in 1989 by [brothers] Andrew and Thomas Parkinson [and acquired in 2000-2001])
 (ii) Ahold
 http://en.wikipedia.org/wiki/Royal_Ahold
 (based in Amsterdam; started in 1887 by Albert Heijn Sr; In 1973, the holding company changed its name to "Ahold", an abbreviation of "Albert Heijn holding)
 (iii) Company History. Stop&Shop, undated.
 http://www.stopandshop.com/about_us/company/company_history.htm
 ("Stop & Shop's roots can be traced back to 1914, when the Rabinovitz family founded the Economy Grocery Stores Company in Somerville, Massachusetts. * * * By 1947, Economy Grocery Stores had grown into a flourishing chain of 86 supermarkets and the name of the company was changed to Stop & Shop, Inc. * * * In 1996, Stop & Shop was acquired by Ahold")
 (iv) Giant Food
 http://en.wikipedia.org/wiki/Giant_Food
 
 Both now subsidiaries of Ahold, Giant-Carlisle and Giant-Landover had different origins but shared the same name Giant.
 
 
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