Condoms Made in China Seek a European Partner

choi

Chinese condoms | Red in the Bed; A Chinese start-up with XL ambitions. Economist, Jan 7, 2012.
http://www.economist.com/node/21542458
(Safedom, a start-up condom maker from Beijing, looks for a European partner)

Note:
(a) Durex
http://en.wikipedia.org/wiki/Durex
(founded by Stephen O'Kennedy in London in 1915; The name, which the London Rubber Company trademarked in 1929, is a portmanteau of "DUrability, Reliability, and EXcellence"; This company was sold to Reckitt Benckiser [another British company] in July 2010)  
(b) Trojan (condoms)
http://en.wikipedia.org/wiki/Trojan_(condoms)
(Trojan began selling condoms in 1927 through an ad placed in a trade magazine for pharmacists)