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MediaTek Behind Local Smartphone makers of India

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发表于 8-11-2014 15:08:26 | 显示全部楼层 |阅读模式
R Jai Krishna, 中国手机品牌登陆印度 吹响价格战号角. 华尔街日报中文版, Aug 11, 2014
cn.wsj.com/gb/20140811/bas143725.asp

, which is translated from

R Jai Krishna, Arrival of Chinese Phone Brands Sets Stage for Price War in India; Low-Cost Handset Makers Challenge Dominance of Micromax, Karbonn Mobiles. Wall Street Journal, Aug 11, 2014.
online.wsj.com/articles/arrival-of-chinese-phone-brands-sets-stage-for-price-war-in-india-1407493144

Quote:

"Micromax Informatics Ltd and Karbonn Mobiles came from relative obscurity in India to dominate the world's second-biggest telecommunications market, after China, by the number of handsets sold. But they are stuck in a pricing and features war for Indian buyers of low-cost phones, as Chinese cellphone startups such as Xiaomi Inc, Oppo Mobile Telecommunications Corp 广东欧珀移动通信有限公司  and Gionee Communication Equipment Co 深圳市金立通信设备有限公司 set their sights on Indian consumers who value a product's cost rather than its brand name.

"Cyber Media, based in New Delhi, estimates that Chinese brands have less than a 5% market share right now

"Micromax—which didn't exist six years ago—dethroned Samsung as the best-selling cellphone brand in India in the second quarter, according to Counterpoint Technology Market Research, a research-and-consulting company based in Hong Kong.

My comment: What is unsaid is Micromax and MediaTek tie up.
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