'White Whiskey'

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Adam Hurly, Can White Whiskey Grow Up?  The baby of liquor world takes on a more mature flavor profile. Bloomberg BusinessWeek, Oct 17, 2016.
http://www.bloomberg.com/news/ar ... le-who-prefer-vodka

Quote:

David Perkins[, who] founded High West Distillery in Park City, Utah, in 2009[, recently were] bottling two original products [whiskeys] without aging them at all. [They are called] 'white whiskeys' * * * Not to be outdone, the big guys [established distillers] have claimed their own stake in the market: In 2012, Jack Daniel’s released its Unaged Tennessee rye, and Jim Beam introduced Jacob's Ghost white whiskey. With 750 microdistilleries in the US—up from 92 in 2010, according to the Distilled Spirits Council—the market for craft whites has gotten crowded

"High West's 'white whiskeys,' Silver Whiskey Western Oat and OMG Pure Rye, meet the requirements of a whiskey distinction only because they do a quick pass through some oak [without aging, the whiskey is white, rather than the traditionally golden].

"Whether it comes from corn, rye, or oat, white whiskey's flavor profile is more like vodka's than traditional whiskey's.