New York Times, Nameplate and Typeface (meaning 'font family')

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David W Dunlap, Modern Identity in Ancient Lettering. New York Times, June 21, 2017 (in the column "Inside the Times").
https://www.nytimes.com/2017/06/ ... ient-lettering.html

Note:
(a) The letterforms on which the nameplate is based, known as blackletter or Gothic, can be traced to the late 700s, long before Gutenberg ever put ink to type [1455; bible; city: Mainz; typeface: blackletter]."
(i)
(A) nameplate
https://en.wikipedia.org/wiki/Nameplate

One example is the one displayed in front of the person who testifies in Congress.
(B) But.
nameplate (publishing)
https://en.wikipedia.org/wiki/Nameplate_(publishing)
(In the United Kingdom, as well as in many other Commonwealth nations, this is known as the publication's masthead)

* masthead (n)
http://etymonline.com/index.php?term=masthead

(b) "the great Anglo-Saxon scholar Alcuin, in league with the Holy Roman emperor Charlemagne, under whose direction monks developed letterforms known as Carolingian"
(i) Alcuin
https://en.wikipedia.org/wiki/Alcuin
(c 735-804; born in York)
(ii) Carolingian
https://www.merriam-webster.com/dictionary/Carolingian
(pronunciation)

(c) "blackletter or textura (for the woven effect it produced on a page of text)"
(i) blackletter
https://en.wikipedia.org/wiki/Blackletter
(also known as Gothic or Textura; "called Gothic "because Renaissance Humanists believed it was barbaric. Gothic was a synonym for barbaric")
(ii) Gothic (adj):
"1a :  of, relating to, or resembling the Goths, their civilization, or their language
* * *
d :  uncouth, barbarous
2a :  of, relating to, or having the characteristics of a style of architecture * * *"
https://www.merriam-webster.com/dictionary/Gothic
(iii)
(A) Latin-English dictionary:
* textura (noun feminine; from textus):
"1: weaving
2: web
3: texture
https://en.wiktionary.org/wiki/textura
(B) English dictionary:
* texture (n; "Latin textura, from textus, past participle of texere to weave")
https://www.merriam-webster.com/dictionary/texture
(C) English dictionary:
* texture (n; Late Middle English (denoting a woven fabric or something resembling this): from Latin textura weaving, from text- woven, from the verb texere)
https://en.oxforddictionaries.com/definition/texture

(d) "Johannes Gutenberg adopted this letterform for the movable, reusable type he developed in the 15th century."

(e) "in 1851 when Henry Jarvis Raymond had to choose a nameplate for his new newspaper, the 'New-York Daily Times.' " which from day 1 used Gothic, because The London Times used it, too.  "Beginning Sept 14, 1857, the newspaper was styled 'The New-York Times' instead of 'New-York Daily Times' * * * After Adolph S Ochs[, publisher of the Chattanooga Times (per Wikipedia),] took over The Times, his first big change to the nameplate was in punctuation, not typography. On Dec 1, 1896, the hyphen was dropped between 'New' and 'York.' "
(i) Adolf
https://en.wikipedia.org/wiki/Adolf
(also spelled Adolph and sometimes Latinised to Adolphus)
(ii) The German and Jewish (Ashkenazic) name Ochs: "from German Ochs ox * * * "

The German noun masculine Ochs is pronounced exactly the same as "ox" in English.